The 'Hug vs. Handshake' Method.

Andrew introduces a unique networking method he developed called "Hug vs. Handshake." He shares a personal story from a conference where he noticed that while his colleagues received handshakes, people were genuinely excited to see him to the point where they were hugging him. He unpacks the journey that led to this level of connection, emphasizing the power of building authentic and meaningful relationships in the professional world. Andrew's "Hug vs. Handshake" method is a testament to the impact of genuine interactions and serves as a valuable lesson in cultivating lasting connections that extend beyond mere handshakes. 

Class Description

Join Andrew, a seasoned and highly skilled networker, in this insightful talk on the art of building and nurturing professional relationships. Andrew brings his extensive experience to the forefront, encouraging you to embrace a flexible approach with your career path. 

In this talk, Andrew challenges the traditional norms of networking. He promotes the idea of forming genuine, heartfelt connections over superficial interactions, a philosophy he encapsulates with 'Not Handshakes, Hugs.' He also introduces you to his unique 1-5-1 networking approach, which is designed to create deeper, more impactful relationships.

Drawing from his vast experience in building a large and diverse network, Andrew shares key insights on being organized. He discusses effective strategies involving the use of calendars, notes, LinkedIn, and email follow-ups to maintain and expand professional networks.

This talk is a great resource for anyone looking to enhance their networking skills. Andrew's approach combines his extensive experience with practical strategies and a focus on authentic connections, offering a unique and effective perspective on building a strong professional network.


Andrew is a leader and advisor for composable digital platform companies, characterized by his ENTJ-A personality type. He holds the position of GVP at Uniform, where he plays a pivotal role in supporting customer solutions and technology partners. 

Andrew's work involves guiding teams through the utilization of a visual workspace within a composable tech-stack. His professional journey is marked by a focus on growing his network, which is integral to his dual-function role. This involves applying technology strategy to resolve customer issues with the aid of a skilled team of engineers, as well as amalgamating tools, capabilities, and people to address these challenges. 

Andrew views his work as solving a complex puzzle, recognizing the importance of a robust network in achieving success in this endeavor.

Digital Strategy
Product Management
Project Management
Marketing Strategy
Social Media
Simon Fraser University
Stanford University
Head of Product Development, Digital Platforms
TELUS Digital
Director, Digital Product
Publicis Sapient
Director, Platform Strategy & Evangelism
Global Head, Go To Market
Stackbit (acquired by Netlify)
GVP, Customer Solutions & Technology Partnerships